[Toyota] Prius III

The Prius Persona Series Special Edition model adds exterior changes and equipment
to a Prius Three to create a distinct visual package. Persona Series includes 17-inch
alloy wheels with a premium dark metallic finish.
The special edition also comes equipped with premium heated power mirrors with turn
signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl,
and for the first time ever on this model, Absolutely Red. A “Persona Series” exterior badge
on the rear of the vehicle also helps differentiate the model.

The Persona’s interior is trimmed in black SofTex with gray stitching.
The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel
that complements the new model’s dark chrome shift knob ring and door grips.
To add to the luxurious visuals, Persona Series features blue driver and front-passenger foot
area illumination. The new Persona Special Edition has a MSRP of $26,985.
Blizzard Pearl exterior paint is accompanied by an additional $395 fee.